Consulting · Brand · E-commerce
YEB TOOLS · FREE DIAGNOSTICS & CALCULATORS
Free marketing diagnostics & calculators for better growth decisions.
YEB tools help you diagnose the customer, brand, message, content, advertising and economics behind growth. Start with the problem you are trying to understand—not with the tool name.
01 · THE HOLISTIC SYSTEM
Growth is one system. Diagnose the layer before you optimize the tactic.
Customer understanding feeds the brand; the brand shapes the offer; the offer becomes a message; the message becomes content and proof; acquisition amplifies that system; economics tells you whether it actually pays back. A downstream tactic cannot permanently compensate for an upstream weakness.
01 · Customer
Customer
Who is most likely to buy, why now, and who should be excluded.
02 · Brand
Brand
The promise, positioning and identity that make the right customer recognize the fit.
03 · Offer
Offer
What the customer is actually buying, for whom, and why the value is worth the trade-off.
04 · Message
Message
How the offer becomes angles, language, objections and proof that can survive across channels.
05 · Content
Content
How the message becomes repeatable evidence instead of isolated posts and one-off creatives.
06 · Acquisition
Acquisition
How demand is captured without asking ads or distribution to repair an upstream weakness.
07 · Economics
Economics
CAC, ROAS, retention and LTV reveal whether the whole chain creates durable value.
02 · CHOOSE BY PROBLEM
Start where the uncertainty is.
Available tools open directly. Planned or unavailable language versions remain visible as part of the roadmap, but they are not presented as live experiences.
Understand your customer
Clarify fit, motivation, buying context and who should be excluded.
Customer Compass
Clarify who is most likely to buy, why they act, and who you should exclude.
Clarify your brand & message
Diagnose positioning, clarity and message problems before adding tactics.
Brand Audit
Assess clarity, positioning and wider brand-system gaps.
Messaging Leak
Find where the message loses attention, trust or relevance.
Trio Clarity
Diagnose whether customer, offer and message stay aligned.
Unclarity Tax
Diagnose the commercial cost of unclear messaging.
Build your content system
Turn customer and brand understanding into a repeatable content system.
Brand Content Universe Mapper
Build content pillars from customer problems, brand positions and proof.
Content Momentum
Diagnose workflow and consistency problems in content production.
Improve advertising creative
Diagnose creative quality, fatigue and readiness before more media spend.
Ad Creative Pre-Flight
Stress-test an advertising idea before media spend.
Creative Fatigue Detector
Diagnose advertising creative fatigue and saturation.
Understand your economics
Connect acquisition cost, advertising return and customer lifetime value.
LTV Calculator
Understand customer lifetime value and the economics after acquisition.
Connect content to revenue
Understand how content activity connects to commercial outcomes.
Content-to-Revenue Audit
Connect content activity to commercial outcomes.
03 · THE BBM METHODOLOGY
Need the full operating system—not just one diagnostic?
Brand Brain & Muscles turns the same foundation-first principle into a repeatable brand and content operating system: from Brand Brain and ICP through value, angles, content production and execution.
04 · NEED DIRECT HELP?
Bring the specific problem to a consultation.
If a diagnostic reveals a problem you want to review with Younes, the consultation follows the same principle: current reality → root cause → priority → next action.