Consulting · Brand · E-commerce
DIAGNOSTIC CONSULTATION · 30 / 60 / 120 MIN
Bring the problem.
Not a pre-selected tactic.
This session does not start with “do you need more ads, content or branding?”. We start from current reality, identify the most likely root cause, set the priority and leave with a clear next action.
Three session lengths depending on the depth of the problem. Cal.com booking opens directly on this page.
01 · THE VISIBLE PROBLEM IS NOT ALWAYS THE ROOT CAUSE
You arrive with a question.
We look for the question that actually needs answering.
High CAC, ads that do not sell, content that does not persuade, a weak page or a team using different messages: we do not assume the first symptom is the root cause.
Goal: determine whether the visible tactic needs repair, or the upstream layer feeding the problem.
02 · INSIDE THE SESSION
Reality → cause → priority → action.
A consultation is a focused diagnosis. We do not try to repair everything in one call; we identify the first decision that can improve the rest of the system.
01
Current reality
We put the numbers, offer, message, content, pages, acquisition and customer journey in one view.
02
Root cause
We separate the symptom from the layer that is actually feeding the problem.
03
Priority
We choose what to repair before adding budget, production or pressure.
04
Next action
You leave with a decision: what to do now, what to postpone and what signal to watch.
03 · WHO IS THIS FOR?
For a problem that needs a decision, not a catalogue of services.
- A number is bad but the cause is unclear: CAC, ROAS, conversion or retention.
- You keep changing tactics: ads, creative, landing pages or content, but the same problem returns.
- The team does not describe the brand the same way: customer, offer or promise changes by person.
- You need a decision before investing more: where time and budget should go first.
04 · WHAT SHOULD YOU LEAVE WITH?
The session succeeds only if you leave with a clearer decision.
01
Clear diagnosis
What is the symptom, and what is the most likely root cause?
02
One priority
What should be repaired before adding more tactics?
03
Actionable next step
What decision or test can you start immediately?
05 · CHOOSE THE DEPTH
Same method.
Three levels of time.
30 minutes for one precise question. 60 minutes for deeper diagnosis and prioritization. 120 minutes when the problem spans several layers of the system.
Quick focused review
30 min
For one clear question or a specific decision before you act.
Example: Is the message clear? Where is the leak in the ad or page?
Most requested
Most requested session
60 min
A deeper diagnosis of a clear problem, with priorities and the next practical action.
Example: How do we lower CAC? How should the message or offer change?
Full-system diagnosis
120 min
Enough time to connect brand, message, ads, pages and the customer journey in one view.
Example: Where is profit leaking, and what should we repair first across the system?
06 · WITH YOUNES EL BAHILI
I look at brand, content, acquisition and economics as one chain.
The consultation follows the same YEB principle: diagnosis before prescription, foundations before tactics. An advertising problem may lead back to the offer; a content problem may originate in the customer or message.
NEXT STEP
You have a problem, but you are not sure where to start?
Bring the numbers, links, ads and examples you already have. You do not need to arrive with your own diagnosis; building the diagnosis is part of the work.