YEB · Unit economics

Customer Lifetime Value Calculator

See what one customer is worth over time, then move the levers live. Start with AOV, purchase frequency and lifespan. Add margin and CAC when you want the profit view.

YOUR NUMBERS

Drag or type

LIVE
$per order
$5$5,000

Revenue per order, before multiplying by repeat purchases.

orders / year
0.5×24×

Example: 3 means the average customer buys three times per year.

3 months10 years

Switch between months and years — the value converts automatically.

04–05Add gross margin and CACOptional — unlock the profit view
+
%
5%95%
$per customer
$0$5,000
LIVE ESTIMATE Enter the three core inputs.

Your LTV updates instantly as you type or drag. No email is required to see the result.

LIVE ESTIMATE

Revenue LTV

updating
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Revenue across the estimated customer relationship — not profit.

—
Annual revenue / customer—
Estimated lifetime orders—
Customer lifespan—
What the number means

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Where the leverage is

AOV, purchase frequency and lifespan multiply together. A 10% lift in any one raises revenue LTV by 10%. The practical winner is the lever you can improve sustainably.

DECISION MODE

What if you improve one lever?

Move the sliders and watch the lifetime value change without touching your base calculation.

—→—
—→—
—→—
customers / month
05,000

Two-year projection = new customers per month × 24 months.

SCENARIO RESULT
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Added lifetime value / customer Base case
100 customers/month × 24 months = 2,400 new customers
Scenario revenue LTV—
Projected added lifetime value from 2 years of new customers—

This uses 24 months of new customers and values each customer using the modeled lifetime value. It is not the same as cash collected within 24 months.

Try:
KEEP THE NUMBER

Your calculation runs locally in this browser. The core result is never gated.

YOUR NUMBER IS THE STARTING POINT

Turn the LTV calculation into a decision.

The calculator shows what is happening. The next step is understanding why — and which lever is worth fixing first.

DETAILED ACTION PLAN

Get a detailed plan to increase your LTV

Bring your actual AOV, purchase frequency, retention, margin and CAC. Turn this estimate into a focused plan around the levers that matter most.

Get the detailed plan ↗ Opens outside the calculator.
ROOT CAUSE

Understand what is really lowering your LTV

Low lifetime value can be downstream of customer fit, offer, message, content, post-purchase experience or execution. BBM helps diagnose the larger system.

Diagnose the system with BBM ↗ Opens outside the calculator.